Twitter Cashpile – Step 3

By now you have been actively been marketing on Twitter, but it’s time to make sure that you are not risking having your account banned by Twitter. Here are some crucial steps to follow so that you don’t end up getting banned from Twitter.

If you create accounts and every single Twitter is a plug for your product than you deserve to get banned. Don’t be stupid, be smart and plug your products and websites intelligently. If YOU at all question whether or not you are abusing the Twitter system than you are. Don’t even question it and play by the rules. The benefits of Twitter far outweigh the negatives of getting banned.

By involving yourself with the community you will see a tremendous amount of benefits. People will visit your blog, websites, and links. They will be interested in your products, life, and services. Remember that when you are within the Twitter community. Making enemies isn’t your goal either, try and make friends and create groups that you communicate often with.

Twitter Essential Tools

Tools are great, if you can automate something that you do on the internet than I am ALL for it. Automation is necessary especially if you are going to succeed on the internet. Twitter is no exception, here are some tools that you can use on Twitter and make everything flow easier.

Tweetlater – Tells you when someone signs up to follow you, gives the option of sending them custom thank you notes, and tweeter management so that you can create Tweets that are automatically posted.

Twhirl.org – This desktop utility let’s you connect Twitter, Indeti.ca, Friendfeed and seesmic accounts, URL shortener, Twit pics. It will also let you search twits, and sound notification of whenever you get a new message.

Twitbin – Send and receive messages via Twitter within your Firefox

Twitpic – Post pictures via phone instantly allowing for people to comment on it and other typical posts.

Hellotx – HelloTX allows you to post on tons of social networking websites at the same time, this allows you to reach a larger audience easily and convienently. Not wasting your time posting on each site, and allowing you to easily manage each different account.

Orangatame – Allows you to easily post on Twitter from your Blackberry.

MobileTwitter – Allows you to easily post on your iPhone.

Summize – Easily search twitter and stay on top of what people are saying right NOW on Twitter. Instant Twitter connection.

Twitidir – Find friends on Twitter, find who is the most popular on twitter, find who has the most follows, etc.

Please if you have other Twitter utilities post them up, if you have any other techniques please post them up as well. I’m curious to see how people are using various techniques to market on Twitter.

[tags]twitter utilities, twitter programs, twitter applications, twitter marketing[/tags]

Twitter Cashpile – Step 2

By now you should have began following atleast 1,000 people at this point. Remember again that this is very easy to do, do it while you are watching T.V. or just on some downtime.  Twitter has set up a system that until you have 2,000 people following you back than you cannot add more people to follow. This is to discourage spamming and create  an actual community base.

So what you need to do is figure out who has NOT begun following you back since you have sent out the requests. You should wait around 1 week to 2 weeks to figure out who is not following you back since you have begun following them. There really isn’t time to waste on those Tweeters that won’t follow you back since it’s blocking your ability to add more followers and have more followers.

A good way to make a last stance for those that haven’t begun to follow you is to comment on one of their tweets. As a measure of good faith and as a last opportunity to get your voice out there and begun being followed by that person make a comment. If at that point they haven’t begun following you than its time to forget that person and find another that will follow.

Obviously manually searching who follows you and who isn’t is near impossible with 2,000 potential follows. You are going to have to resort to a program in order to successfully manage this venture. I personally suggest a program called Twitter Karma. You can find it here.  Sign on to Twitter Karma and begin unfollowing those that haven’t reciprocated the follow. This can literaly mean removing 500 or so people that never followed you back so its time to find another list of people to follow. Head back to the list where you started or find another twitter in your same target market and start blasting off follows.

This may seem like an extremely tedious task, so outsource it if you want. Although I did this work when I was watching T.V. or during downtime moments since I didn’t need to completely focus on it and it was very easy to do.

How to convert Twitters into sales

So obviously you are using Twitter to find customers, clients and convert sales. So let’s get you on track to do that.  Converting sales and customers on Twitter is EASY, it’s actually really amazing. Here is how to do it:

Tweet about your WORK or item:

For example, if you are doing some content writing for a client make a post about.

‘I’m currently finishing up an article for a client, completely optimized for search engines and just what the client asked for. Also submitted it to him a week early!’

You wouldn’t believe the response from this method, you will literally have people messaging you and asking about your services, prices, etc. Don’t do this for every tweet or you are just asking for trouble and people will recognize why you joined Twitter. I’d say do it no more than 10% of all your posts.

Keep in mind though if you have a huge product launch or service coming out that you can overdo it. Talk about small developments in the product, talk about the benefits, and what not. Make sure to not make it sound like a sales pitch and kinda just a blurb about it. For example,  “Can’t wait to introduce the new article writing service, it’s completely revolutionary”.

Also it’s a great time to link to your blogs and articles that you create on your site, don’t like to the product unless it’s a product launch or for some huge change. Remember that we’re trying to be involved in the community and conveniently tell others about our products and services. By linking to our blogs and things like that we are filtering people through another avenue to show our products and services without directly linking to them. By linking people to blogs, articles or other things created by you than people will begin to understand that you are an authority in the industry and that you know what you are talking about.

Remember again that you are trying to be involved within the community and as such ask questions! This will definitely let those that are following you drop their guard to show that you are a real person and actually are human. So let’s ask a few questions to add some more ‘fluff’ in between each tweet, to help filter out our plugs that we do every now and then. Asking questions is a great way to get involvement on your tweet page and having people coming back often to see what is being said.

Tomorrow I will be discussing how you can get banned on Twitter as well as some very good tools to make your twitter life easier. Be sure to check back for the full update.

[tags]twitter how to, adding friends to twitter, marketing twitter, twitter info[/tags]

Twitter Cashpile

I’m sure at this point you have heard about Twitter, if not where have you been? I’ll be honest, I hate Twitter. I can’t stand the fact that people have the need and or want to track people’s lives that closely and or have the need to tell others about their lives in up to minute updates. Seems a bit intense. Although I will tell you that Twitter can be very beneficial and can turn a nice profit if you know how to ‘work’ the system well. I use Twitter for different work ventures but don’t resort to it for this blog (yet).

Huge name internet marketers use Twitter religiously, Frank Kern, Shoe money, and many others. So obviously Twitter does have some actual benefit, otherwise those people wouldn’t be posting on it and wouldn’t waste their time.  The real secret of Twitter is the ability to create huge readership base, in a very short amount of time. It’s unlike any other medium because those that do begin reading/watching typically do it religiously.

How to get started on Twitter

First and foremost, don’t waste your time with this project unless you have a webpage already set up and ready to go. The point of partaking in Twitter is to drive targeted traffic to your website, to help with whatever it is that your conversion goal is.

Head over to Twitter and sign up for an account if you haven’t done that already. Once you’ve created, and confirmed your account head back over to Twitter’s profile page. Make sure that you add your websites URL to your bio information.  Also add whatever other relevant information that you are willing to give out. The more the merrier because then it appears that you are truly an involved member of the Twitter community.

Let’s understand first though who uses Twitter, what type of readership base they have and what your ‘average’ reader is like. Since Twitter is relatively a Web 2.0 concept you immediately can count out most of the non internet savvy users. This leaves you with the following user base on Twitter:

• Web Designers
• Internet Marketers
• Copywriters
• Search Engine Optimizers
• Social Media Marketers
• Podcasters
• Techjunkies
• Work at Home Junkies
• Web content developers
• Article Marketers
• Graphic Designers

I could go on and on, but the message is simple really. Your target market with Twitter will come from Tech fields or the get rich quick crowd. Make sure that you understand this before attempting to market your website that won’t convert with these types of people. If you feel that you can benefit from the previously mentioned people then please continue on with this article.

Finding Potential Readers/Buyers

Alright, so we’ve decided that you’ve got a product correct for the Twitter audience. Head on over to Twitter and look for the search field at the top of the page.  This is where you can enter popular names of people, or things that you might be interested in targeting since they have a similar readership as to what product you are marketing.

The secret of being successful on Twitter is by diving head first into the community. Being involved, communicating, and interacting. It really doesn’t require a lot of work, and the general rule of thumb is that the more that you are involved the better results you will see.

In order to get involved in the community and instead of feeling the water temperature let’s dive right in and do things right.  The first step in the process of getting on Twitter fast and efficiently is to find relevant people that you want to follow. Twitter is notorious for reciprocal actions, if you follow people than people will follow you.  Not all of course but a good majority will begin following you.

With twitter you are allowed a maximum of 2,000 people that you can follow, guess what now it’s time to cap that out! Get out there and search for your target market and begin following the people that follow them. Once you begin following someone they are notified and as said above will typically begin following you. There is a great tool out there called ‘Tweetlater’, this tool instantly notifies a Twitter of someone following them as well as signing them up to begin following you.

This is the beginning start to creating a winning Twitter account and maximizing your marketing efforts easily and conveniently. Tomorrow I will discuss more in depth additional ways to grow your list on Twitter as well as other marketing techniques using Twitter. I wanted to get everyone started with the idea of Twitter today and how to begin finding targeted readerships that will convert into sales. This is a tedious process but will be very beneficial to all Twitterers.

[tags]twitter goldmine, twitter marketing, twitter marketing ideas, how to market on twitter[/tags]

Sitemap and Tags SEO

Sitemaps and tags are a fantastic way to help shift link weight throughout your site. Especially when you are dealing with a website that has already created strong pagerank and authoritative pages. Today we will analyze and discuss some ways to correctly utilize these various sections to correctly manipulate your websites link juice.

For those that don’t know what tags are (where have you been), tags are a way to implement an categorial organization of information. It’s a way to create a common theme for posts and pages to your site, as well as a way to add additional pages to your sites size.

Sitemaps are another way to consolidate vast sites with imense depth into an easy, managable approach. As stated we will discuss how you can use both tags and sitemaps to filter pagerank and add additional depth to your website.

Keeping the link juice maintained and filtered efficiently throughout a website can be a timely task, although the benefit is astronomical. It’s great finding websites that have correctly set up the structure of their links to hold it within and distribute it efficiently among pages. It’s like a big Pagerank orgy that does fantastic in search engines. Things like using the “no-follow” tag and using javascript for links, think easy human interaction although ‘uncrawlable’ links, which means easy search engine manipulation. These are only small ways to capture the true power of link juice manipulation, and we need to add other methods to our arsenal.

By manipulating the outbound links, and maintaining the juice of the incoming links you can help the pagerank distribution process. Sitemaps are a fantastic way to help flow the power throughout specific pages and catagories that you deem important while keeping your sites user interface efficient for your human viewers. Your sitemap structure can be in XML format, or if you’d like create a simple HTML hierarchy structure with a proper sitemap structure I prefer the XML sitemap structure.

Make sure to set your extra sitemap pages that you strategically place on your site with the META tag to no-index, follow. This is so that your sitemap pages (which were placed efficiently) don’t outrank the pages that you want people to actually view! By setting up this structure within the META tag you can efficiently flow the juices of the links, although make sure to have your content index instead of these sitemaps.

The obvious benefit of situating yourself with proper sitemaps, META tags, and sitemap placements is that by flowing the link power efficiently you can control which pages rank well, and which pages you don’t want to rank well. Once you get the link power flowing correctly pages will begin to rank well, have enough well ranking websites and you can called an authority page by the search engines.

This simple process can be applied to your TAG pages as well, just apply the same principle. If you want to even have more control over the process you can specifically mark certain TAGS with the nofollow attribute. Setting up the TAG pages with a no-index, as well as a no follow on specific tags can allow you to take the distribution even further.

[tags]sitemap seo, tags seo, sitemap search engine optimization, tags search engine optimization[/tags]

The Steps of SEO Part 2

We discussed yesterday the importance of a LSI and relevant structured website that has tons of content. Now its time to take a look at other fundamental foundations to a successful SEO campaign.

Website Trust

Remember that search engines are created to make the lives of humans easier on the internet. Therefore, like humans, trust needs to be established before search engines will deem a website credible. This wasn’t always the case but as been for the past year or so. Establishing website trust can be found in the following variables.

Age of Domain

A websites age is a tremendous part of the Google algorithm. Why? So that websites can’t just pop out of nowhere and get first place positions on keywords. I think that this is good and bad, good because under initial impressions that seems like a great idea. Bad because anyone can purchase an aged domain and cheat off of the system. What’s the point of me telling you this? If/When possible use an aged domain, purchase one when needed! That is of course unless you don’t mind achieving results for months to come and longer for those more competitive keyword phrases. With the Age of the Domain comes the significance of Link Age.

Link Age

Link age is simply another variable within a websites trust rank credibility. As incoming links count as votes, older and more aged ones count as a great credibility to your website. Running with the idea of human interaction with a search engine in mind, understand that once trust rank is established via the search engines you will begin to notice the benefits. These benefits consist of faster indexing, think minutes/hours instead of days or weeks. This will be great because you can begin to see instant results for keywords you are trying to target, rather then weeks or months.

Established Authority/Trust Rank Now What?

So now you have established authority and trust rank with the search engines, how can you get the most out of that? Now its time to begin to interlink different portions of your website to help filter the pagerank successfully. Assuming that you have established your website with the correct structure, now its time to interlink portions of your site that are relevant to each other and where PageRank is needed. For whatever reason you may have a page or article that you want to have more exposure on the search engines. Assuming that you have a similar and relevant document somewhere on your site it’s time to do an internal link within the actual article. Let’s assume you wrote an article a long time ago on fly fishing, this article has been doing well for search engine results for a given keyword and has some great pagerank. Now lets assume your an affiliate for a sports fishing pole company and they just released a fantastic new product. You decided to create a review page for a new line of fishing poles with an affiliate link to their website, since its a new page on your site you want it to begin popping for that given keyword. Go back to the old article and edit it with a link to the sports fishing pole review page that you just created WITHIN the article. This way you accomplish having a relevant incoming link from an already authoritative portion of your website. A win/win situation within the SEO world.

Choosing the Right Keywords

It’s absolutely imperative to do some keyword research for the articles and pages of your website. Targeting keywords that are obscure and extremely long tailed is pointless! So make sure that you have established keywords that not only you can rank for, but that have traffic.

Remember that not all keywords are created equal, what might ‘sound’ good in your head might not actually be good. So make sure that your keywords that you are trying to target are not extremely long tailed and are actually searched with enough traffic to make it worth while.

A websites main goal should be to understand the true reason why someone would want to visit your site. This could be an answer to a problem that they may be having, or by creating a problem/solution based keywords to align with the content that you have created around those keywords.

Evidence of Trust Rank Increase

Determining when you have gained enough trust rank is essential to planning other portions of your SEO campaign. Make sure you are watching your SERP rankings to determine when that trust rank has finally been established. This typically occurs when your website has been hovering around the 30 or so mark and suddenly jumps to positions 5-12 for many different keywords.

Another example is when you rank for a few positions for a given keyword. This shows that your domain has enough credibility and that the keywords on your pages may begin ranking. Also you will begin to notice that articles that you wrote with one or maybe two keywords in mind are suddenly ranking for 15 or 20 separate keywords. The search engines have now deemed your site a success and have begun to index your sites and rank your sites for additional keywords.

Attempting to gauge when a website will earn trust is dependent on many factors, although the main factors are as follows. The structure of your site, the age of the links, the age of the article page, how frequently you update your website and your off page inbound link structure.

[tags]trust rank, website trust, keyword trust rank, ranking well in search engine[/tags]

Steps of SEO – Part 1

Search Engine Optimization may be a confusing and overwhelming subject for many webmasters. Others simply LOVE the idea of SEO and determining how search engines establish their results and how to stay one step ahead of the game. Although SEO’s needs a foundation to start on, hence what I call the steps of SEO.

Step 1: Identifying A Main Topic

This is really the most crucial part of a successful SEO campaign. You must determine a main ‘general’ topic for your website. This way you can set up a latent semantic system on your website. What I mean by that is this, let’s pretend that your ‘general’ website topic is fishing. Your main page will be a landing page about fishing with separate pages for the topics of bass fishing, deep sea fishing, and fly fishing. Within that you can have an even more broken down structure. This way when one page begins to rank well for a given keyword, the pagerank and its success can be passed among your architecture layout.

Step 2: Content is King

This idea isn’t revolutionary by any means within the SEO community. Except that it is absolutely crucial if you want to be a dominating figure in search engines. By creating a website that contains well written and thought out content you can begin to become an authoritative figure within the search engines eyes. By applying this within the LSI structure I described above, Google will love you. If you analyze websites that rank well within search engines they typically have two similar variables. First they have an aged domain, and second they have thousands of pages of articles and documents.

For some reason websites begin to ‘pop’ on rankings when they achieve the 200-300 page mark. Keep in mind that these are quality and content driven pages. Not spammy or duplicated content pages! So get out there and get started writing (and or purchasing) content for your website.

Step 3: Identifying your Link Building/Site Architecture

As I’ve described in the previous steps, content and a site architecture is key to a websites success. By setting up your website with a hierarchy in mind you can target hundreds of topics while each subject remaining relevant. A ‘silo’d’ structure would look something like this.

1. Fishing

• Deep Sea Fishing
  • Locations
    • Puerto Vallarta
  • Techniques
    • Educational Material

Logical right? That’s the point, to make it easier for the user to navigate as well as set up a well thought out website. This not only benefits the reader but it will benefit your rankings within the search engines. By establishing a system for pagerank to flow within your site you will allow for the ‘authority’ to flow within your articles/content. This means that they will begin to rank well, once a single page on your site ranks well.

This idea reinforces the topical relevance that is so important in today’s SEO campaigns. By separating subjects, and linking to other subjects within your site when available you are allowing yourself to achieve optimal results. The ultimate goal is to start with this foundation in mind! Don’t make it an afterthought (when possible), build your site with LSI and inter-linking in mind. With time you will begin to rank well, and successfully for keywords you had not even thought of.

[tags]foundation of seo, seo foundation, steps of seo, search engine optimization steps[/tags]

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