Determining SERPs Competition – Day 24

August 19, 2008 by · 2 Comments 

Better SERPs (Search Engine Results Pages) are everyones ultimate goal. Everyone wants to achieve a higher positioning in search engines, but how are SERPs determined? They are determined by various SEO factors including on page content i.e title tags, original content; anchor text of links (both inbound and crossbound), and the search engines daily tweaks to their algorithms; and finally the competition of that keyword. Read more

Anchor Text Optimization – Day 23

August 19, 2008 by · 3 Comments 

Anchor text optimization is the KEY to SEO success, hands down! This is the one trick that most people don’t understand the significance of. Those that do can truly understand and utilize the power of SEO. What is an anchor text? Anchor text is the visible text of a hyperlink, for example a main anchor text for this website is Internet Marketing Blog. Here is how the anchor text is supplied for a link Read more

Meta Tag Optimization – Day 22

August 16, 2008 by · 1 Comment 

Back in the day, this was pretty much the only variable to “SEO” META Tag optimization. As search engines have progressed so have their algorithms. Over the transition meta tags hold very little value compared to before. Before search engines were not able to pick through the content and establish what the content was about. So we had to rely on setting up meta tags to tell the search engines what our site was ‘about’, or really what keywords we wanted to rank for. Read more

Title Optimization – Day 21

August 15, 2008 by · 1 Comment 

The TITLE Optimization of your website (found within the HEAD) is probably one of the most important aspects of Search Engine Optimization. Especially for placement on Google and Yahoo and should ideally be optimized for a small number of keywords or phrases (honestly one to two keywords is optimal). Keep in mind though that the number of keywords to optimize for should be dependent on your PageRank, the keyword competition (is your keyword home based business? so is a million other people’s). As I’ve said in the past, under optimization tends to be better than over optimizing. I’ve seen it many many times working in the SEO industry. Read more

On Site Optimization Techniques – Day 20

August 14, 2008 by · Leave a Comment 

Search Engine Optimization starts with your On Site Optimization techniques. Things on your website that you have control over will make or break your search engine rankings. Things like content, domain name choice, directory structure, internal link structure, anchor text of internal links, etc. Other things that affect your search engine ranking placement is your Pagerank and the anchor text of external links (as well as the PR of those links). Read more

Search Engine Optimization Introduction – Day 19

August 13, 2008 by · Leave a Comment 

Welcome to your Search Engine Optimization Introduction Course. Over the past several weeks we have talked about some various techniques to bring in traffic, build backlinks, as well as learning how to get active on the internet. Today I want to dive into the world of search engine optimization. Read more

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